| MSN Introduction |
| Written by Administrator | ||
| Thursday, 22 September 2005 | ||
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For ease of optimization, MSN is probably your best choice. Of the three major search engines, it sends the least traffic overall, however, for less-competitive keywords, it is very easy to optimize for.
MSN relies very heavily on on-page factors, keyword density, title tag, meta tags, header (hx) tags, and keywords showing up in links and other tags is a very key point to MSN optimization. Simply by modifying your page, you should be able to increase MSN rankings dramatically, however, MSN does take in to account back-links, thus, you should work on building up links as well. False Rumors The business of SEO is full of rumors, and speculation. Unfortunately, people pick this speculation up as the truth, or something that has been tested, and commonly, that isn’t the case. We’ve taken the rumors, and rewrote them to be truths. MSN, being run by Microsoft, gets more than it’s fair share of rumors and invalid complaints, do not believe everything you hear. MSN does not give better rankings to sites running IIS or another Microsoft-developed webserver, likewise, it does not deduct rankings to sites using Apache. * MSN does not steal results from Google, however, a few months ago, before the release of the newest MSN search, MSNBot was caught crawling Google’s results for links. * However, I, and others have noticed that sites dealing with ASP, IIS, or another Microsoft technology (notice I said dealing with, not running on) seem to rank higher than sites which do not.
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